With the competitive market places we are now seeing, quality has become the differentiator for many products and services. If you want to build a successful business, which meets or exceed customers’ expectations then quality control is going to be essential.
So what’s the difference between quality assurance and quality control? Well, assurance is a set of activities for ensuring quality in the processes by which products are developed. Quality control focuses on identifying defects in the actual products produced. If managed correctly they can mean improved, efficiency, sales and customer satisfaction.
Not only is quality assurance great for reputation it also forms the basis of an efficient business. Minimising waste and operating at high levels of productivity will save your business money. A quality assurance system formed on a recognized standard, such as ISO 9001, provides a strong foundation for achieving a wide range of operational benefits.
Here are 4 reasons why your business should be looking at its quality assurance management:
- Boost Customer Satisfaction
By adhering to quality control standards, you can ensure that products or services being produced are satisfactory. Quality control is the method responsible for catching mistakes that otherwise might lead to a product recall, employee injury or lawsuit. It is a fact that if your product is of a high standard then customer satisfaction will also be high.
- Reduce Waste and Cut Costs
Waste is expensive. If you don’t take quality control measures seriously then you are more likely to have an increase in waste. Pay attention to processes at every level so you can identify defective materials before you combine them with useful ones. This will save you the time and effort of backtracking and spending your time and money on frustrating damage control.
- Creating differential advantage
As we mentioned at the beginning of this article companies need to find new ways of creating differential advantage in their market place. Providing better service levels than their competitors is a great way of setting them apart. To withstand stiff competition in the consumer market, manufacturers create technically satisfactory goods, which require little after sales service.
- Increased sales
Quality control ensures production of quality products which is immensely helpful in attracting more customers for the product thereby increasing sales. It is greatly helpful in maintaining existing demand and creating new demand for the product. It has been rightly pointed out that quality control is a powerful instrument with the help of which markets both at home and abroad can be expanded.
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